Understand the work
Crews, dispatch, job costing, working capital, and customer commitments come before the slide deck.
Private equity for essential services
Essential service businesses deserve an owner for the long term.
Greencrest partners with founders of commercial service businesses across the Sun Belt. We bring patient capital, direct decision-making, and operating judgment from people who have built businesses themselves.
Revenue$50M+
Adjusted EBITDA$5M+
GeographySun Belt
OwnershipFounder-led
Greencrest
Private equity with an operator's point of view.
Greencrest was built by entrepreneurs and financial professionals who have started, run, and scaled service businesses with their own capital. That experience changes the questions we ask before a deal and the decisions we make after one.
We buy companies we genuinely want to own, improve the operating foundation beneath them, and hold them as long as it makes sense.
Underwrite the downside
We price labor, concentration, capex, and cash conversion honestly before we talk about upside.
Stay accountable
The people who agree to the deal remain involved when the operating work begins.
Investment strategy
Focused where skilled labor and essential infrastructure meet.
We look for service businesses with durable demand, strong local reputations, and work that cannot be outsourced or postponed indefinitely.
Commercial roofing, envelope, and waterproofing
Maintenance, restoration, replacement, and specialty building-envelope services.
Fire and life safety
Inspection, testing, monitoring, repair, and compliance-driven infrastructure services.
Mechanical, indoor air quality, and controls
Service, retrofit, controls, and building-performance work across commercial facilities.
Commercial plumbing and trenchless rehabilitation
Repair, drainage, pipe restoration, and non-discretionary commercial plumbing services.
Investment criteria
A clear mandate, stated plainly.
Real scale. Durable cash flow. Founder ownership. A local reputation worth protecting.
Founder retirementSuccession planningGrowth capitalPartial liquidityFull acquisitionRecapitalization
Established businesses with meaningful scale and a defensible market position.
Profitable companies with sustainable cash flow. We are not targeting turnarounds.
Owners considering a transition, growth partner, recapitalization, or partial liquidity.
Primary focus on the Southwest and Southeast United States.
Maintenance contracts, repeat customers, or service agreements are preferred.
Years in market with established customer relationships and community credibility.
For founders
You should know who is sitting across the table.
A founder transition is not a quarterly target. It affects a family, a management team, and the people who helped build the company. Our first conversation is confidential, direct, and with a Greencrest principal.
01
You are considering retirement or succession and want stability for the team.
02
You want growth capital and an operating partner while remaining involved.
03
You want partial liquidity now with meaningful participation in future upside.
04
You care who owns the business after you and how they will treat its people.
Full sale, retained equity, partial liquidity, or another structure: the right answer should fit the founder, the family, and the business.
Start a ConversationOur approach
What changes after we invest. What does not.
We bring operating discipline without erasing the judgment, culture, and relationships that made the company work.
Field facts first
Labor economics, dispatch, job costing, backlog quality, and customer concentration matter more than polished forecasts.
Operating cadence that fits
Clear reporting, better scheduling, and steady routines. No enterprise-software fantasy imposed on a field-service business.
Capital with patience
No five-year exit clock. We can invest through a difficult year and support growth that takes time to build correctly.
Structure around the founder
Full sale, partial liquidity, retained equity, or an earnout. The structure follows the objectives, not the other way around.
Our process
Direct process. Defined decisions.
Clear scope, direct communication, and no process theater.
Initial conversation
A confidential call with a Greencrest principal. No obligation and no scripted pitch.
Evaluation
A focused review of the business, financials, customers, team, and transition objectives.
Letter of intent
Price, structure, key terms, and the assumptions behind them stated clearly.
Diligence and closing
A defined diligence plan with accountable workstreams and direct issue resolution.
Partnership and growth
Operating priorities set with management and supported by patient capital.
Relevant experience
Experience that shows up in the work.
Acquisitions
Transaction evaluation, underwriting, structuring, and execution across private markets.
Operations
Firsthand experience founding, operating, and scaling businesses and management teams.
Capital formation
Experience working with family offices and institutional capital partners across market cycles.
Founder transitions
Personal experience navigating the decisions, risks, and responsibilities that come with a transition.
Leadership
Operator judgment. Institutional standards.
Brandon Akiyama is a private equity investor and operator with more than 15 years of experience across acquisitions, capital formation, and operational improvement. He studied at UC Irvine and has passed the Securities Industry Essentials (SIE) and Series 63 examinations. He has also been a founder and operator: signing personal guarantees, building teams, managing through tight months, and navigating his own business transitions.
That background informs a direct approach to founder conversations and a practical focus on alignment, accountability, and execution after close.
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Send a short note about the business and what the owner is considering. A Greencrest principal will respond directly if there is a fit.